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Felipe Cersosimo Marketing/Advertising
Public Relations Online Marketing Social Media Specialist Promoter Market Research
Independent Contractor Cambridge, Massachusetts
About Me I offer an array of Social Media services and work with clients to create innovative and exciting methods for public awareness and engagement. Through creative, clear and compelling web and social media communications I am able to drive engagement and awareness of my clients work both nationally and internationally. I have a proven track record in growing communities within social media as well as driving organic interaction and participation through comments, likes, tweets/retweets and much more.
Professional Experience Two years professional experience as an independent contractor working within the scope of social media and related strategies. Two years professional experience teaching social media economics, behavioral economics and behavioral finance to university undergraduates. Two years professional experience working in high finance as an associate analyst in private wealth management.
Educational Experience I'm currently a full-time doctoral candidate in behavioral economics at Harvard University in Cambridge, MA. I hold a Juris Doctor degree Summa Cum Laude from American University in Washington, D.C., and a dual Bachelor of Arts with High Honors from The University of Texas at Austin in Government and Latin-American Studies, with a concentration in Brazilian Political Economy.
Training Current responsibilities to my clients include: Develop and implement strategic plan to grow client’s social media audience for key demographics. Strengthen client’s brand and engage our community on social media by producing creative and compelling content. Manage the day-to-day execution of social media messaging. Create strategy and help secure social media cause marketing and influencer partnerships. Update and maintain websites and blogs, manage Pinterest, Twitter and Facebook feeds. Grow web traffic for clients by evaluating and improving the site’s SEO. Write clear, compelling communications and feature stories for clients blogs, optimizing for targeted demographics. Build and edit e-communications using tools such as Emma Email Marketing and HootSuite Work to broaden awareness of client’s work in the U.S and around the world.
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