Erika has conducted over 1,000 consulting and training projects with small businesses, not-for-profits, and Fortune 500 companies around the world. These projects are in the areas of marketing research, survey design, data analysis, technology implementation, leadership, communication, and strategic planning. Erika has testified in the state and federal court systems as an expert witness on focus groups and best marketing research practices.
PhD, Marketing, Social Psychology, Statistics (The University of Wisconsin);
MBA, Marketing & Statistics (Texas Christian University);
BBA, Marketing, Management, Journalism (Texas Christian University)
Professional Certified Marketer (American Marketing Association);
Marketing Research certification (Nielsen);
Focus Group moderation (Nielsen);
Online training and teaching (ASTD)